Project Description


In 2012 Julian Bengtsen became Muay Thai world champion. After some years with big titles like dansh champion and two times Nordic champion he decided to be a professional trainer but needed some graphic touch.

Wanted to give something personal of his brand, but he did not have a name, but he told me when he went in the ring he became someone else. He went into Juju Mode.

Logo / Merchandise

Juju’s logo tells a story about Julian that there are ups and downs.

The last “J” shows the battle when you are down, but you always have to come back up. In the merchandise there are a double J the are in a circle. It shows that even when you are down you will come back up.


The commercial flyer shows all information about Julian products. Hw wanted to have gold to show the price you will achieve when you train with him.